Zero presence to pipeline-ready in 90 days.
Parcelis launched with no LinkedIn presence, no partners, and no pipeline. 90 days later they were embedded inside the Shopify partner ecosystem.
A product with no voice.
Parcelis had a strong product: merchant-controlled shipping insurance for Shopify stores. But the founding team had no LinkedIn presence, no content strategy, no outbound system, and no way to reach the Shopify agency ecosystem that would drive adoption. They needed an entire channel built from scratch, not a consultant who would hand them a playbook and wish them luck.
No LinkedIn presence
Zero followers, zero connections in target market, no content history
No partner ecosystem
Needed access to Shopify Plus agencies, 3PLs, and technology partners
No outbound system
No ICP definition, no sequences, no inbox management process
A complete LinkedIn revenue channel.
We took over Isaac Stern's LinkedIn presence entirely. Profile, content, outbound, inbox, call booking. One integrated system, not a collection of disconnected tactics.
Profile and Positioning
Rebuilt Isaac’s headline, about section, and featured section to position Parcelis as merchant-controlled insurance infrastructure, not just another shipping protection app. Every surface optimized for the Shopify ecosystem buyer.
Content Engine
55 posts published over 90 days. Every post targeted at Shopify agency owners, merchants, and technology partners. Authority content, not promotional noise. Engagement strategy on ICP posts to build visibility before outbound.
Outbound Pipeline
475 ICP connections added. Every connection request went to a pre-qualified Shopify ecosystem target. Personalized DM sequences, inbox management, and call booking. No volume padding, no spray and pray.
The numbers from 90 days.
Every number below is 100% attributable to the MajestIQ Growth engagement. This was Parcelis's first and only growth channel.
The difference is visible.
Co-Founder at Parcelis
Co-Founder, Parcelis | Helping Shopify Merchants Turn Shipping Protection Into a Profit Center | Building Merchant-Controlled Insurance Infrastructure
I'm the co-founder of Parcelis, a shipping insurance solution for Shopify merchants. We help stores protect their shipments and reduce losses.
Most Shopify merchants treat shipping insurance as a cost. At Parcelis, we built it as a revenue line. Merchants set their own rates, keep the margin, and track every dollar through a real-time analytics dashboard.
Before working with Joe and the team, Parcelis didn't exist on LinkedIn. We had zero strategy. Handing it over to them was one of the best decisions we made. Within two months, we were talking to Shopify Plus agencies and getting inbound leads from merchants we'd never have reached otherwise. They essentially built our entire partner ecosystem from scratch. Now, they handle the whole channel. My only job is to show up to the meetings they put on my calendar. It's that simple, and it absolutely works.
Your LinkedIn should be building pipeline while you sleep.
If your profile, content, and outbound are not working as one system, you are leaving meetings on the table.
30 minutes. No pitch deck. No pressure.